Everyone has been waiting for this moment for eight weeks. A beautiful summer day, the entrance and a bunch of photographers, slowly, with cheerful shouts of delight, brings together the cream of fashion and entertainment industry, a space designed as a floral labyrinth of smells of thousands of orchids and roses. The excitement among the guests at the height of the season because the magazine is about to begin. Wintour, DVF, Jacobs, Elbaz, J.Law, Marion Cotillard, Princess of Monaco … All are welcome.
At the same time, the other side of the stage, in the course of the final preparations. The camera follows Frederic Tchenga Raf Simons ahead of his haute couture premiere of Maison Dior. Nervous ‘in la la la la’ sigh and tears that he is not capable of handling due to culmination of uncertainty and pressure in recent months. Several dresses in dramatic rush is completed that same morning. ‘Will they like it?’ Raf asked rhetorically…, taking nervously the last cigarette smoke. But they liked them. FR! However, Raf was only three years later, welcomed by the Avenue Montaigne and fortunately decided to look elsewhere, and in its place came the first designer in 70-year history of the house. And this anniversary, Dior hits seventy years, and the fact that his studio was led by women, have prompted Sidney Toledano to re-let the cameras into the hidden world and shoot a kind of continuation of a V popular documentary ‘Dior and I’.
The story should be similar to the documented occurrence of the first collection, Maria Grazia Chiuri the famous French house with a special emphasis on femininity and ‘she did represent at the present time’ The documentary ‘Inside Dior’ will be broadcasted on the 9thFebruary on a British channel More4 in two parts, and viewers will among other things be able to see what she looked like the search for Simons successor and that the work eventually entrusted Chiuri.