A new cover of the American edition of Vogue magazine for the month of March has turned into something they surely did not want to happen. On the occasion of 125 years of the American edition of Vogue cover models adorn Liu Wen, Ashley Graham, Kendall Jenner, Gigi Hadid, Imaan Hammam, Adwoa Aboah and Vittoria Ceretti. It is a response to the current situation in the United States: a ban on immigration and construction of a border wall, but also the celebration of the changes in the world of modeling. ‘What would happen if the company rejected the definition of the ideal of beauty? What is beauty when we do not take impose standards?’ – Issues on which Vogue Cover gives the answer, or at least tried to. The intention was to ‘shake up’ the scene, to celebrate the ‘modern American woman’ a woman who does not fit in the imposed standards of beauty and women who are all different. – At the time of the ban on immigration and construction of walls, the biggest names from the world of modeling says that there is no only one type of American girls, nor is it ever existed – Maya Singer wrote in the article that accompanies the cover story, but readers of ‘fashion bible’ disagreed with team and clearly stated that the photographs seven models could not evoked.
All those girls on the cover are wearing a black turtleneck and pants with prints: Liu Wen, Ashley Graham, Kendall Jenner, Gigi Hadid, Imaan Hammam, Adwoa Aboah and Vittoria Ceretti running together, and should show changes in the fashion industry. Although fashion is one that has historically strengthened the imposed ideal of beauty, now joins the movement and says that all are welcome. But the cover of Vogue is precisely the opposite of that, a huge amount of women noticed on social media. All except Ashley Graham, the most popular plus-size model, are very thin and tall. An additional problem, which many pointed out, is that she the only one who is all in black, and her hand is on her thighs. This small difference is particularly significant because it is the only image that physically looks different from the model in the group – and their readers do not want to keep quiet. In addition, there is a noticeably photoshop edit mistake: the hand of Gigi Hadid is unusually long – considered by many as ‘extended’ with the intent to partially conceal the torso of Ashley Graham. Finally, although this presents models of different ethnicities – Liu Wen is the first Asian woman who was photographed for the cover of Vogue – readers are not satisfied because there are no dark-skinned women.