Take a Virtual Tour of Your New Car Before You Buy It With the New BMW Augmented Reality App!

We have all heard of the much anticipated Internet of Things taking over our lives haven’t we?
Well, if you haven’t, then it is high time you looked up on that thing, because believe you me, it is big and it has arrived.
I’m talking about a completely digital age where you can literally talk to the non-living “smart” stuff you own. Think about the life that our childhood idol Mr. Richie Rich lives, with his robot maid Irona and his “Dollar-mation” dog friend, and how things just work for him when he demands them.

Pretty neat right?
Now we’re not exactly there yet, but we’re definitely fast moving towards a life like that.

And the new BMW i Augmented Reality Visualizer is proof of that.

So what exactly is it?

The BMW i Augmented Reality Visualizer is the first application created by BMW in collaboration with Accenture and the world’s first automotive application that uses Google’s Tango 3D AR technology, to provide customers a tour of a new car before they purchase it.

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Source: http://www.luxuo.com/lifestyle/gadgets/bmw-i-augmented-reality-visualizer-first-application-by-bmw-provides-a-tour-of-new-car-before-you-purchase-it.html

The app basically makes use of the augmented reality technology developed by Google to help buyers in their purchase decisions.
As per Google’s new standard in terms of augmented reality devices- Project Tango, prospective car buyers can literally take a good look or rather have a virtual interactive tour of the cars they like, by plugging in the hybrid application BMWi8 or BMWi3 right into their phones.

Andrea Castronovo, BMW Group Vice President, Sales Strategy and Future Retail, said “We know that our customers are busy people and that we need to fit into their lives. We are delighted that customers can now explore our products in a truly interactive and fun way, whenever and wherever it suits them.”

This app is one good move by BMW, because most of their cars are built to order and it only makes sense to give their customers a real feel of what the car would be like when it is completed and to let them explore it by themselves.
They demonstrated the app for the first time at the CES in January and it has been in testing at a number of BMW dealerships across Europe for the past few months.

The app is now available for download on the Google Play Store in Europe, but enthusiasts in Japan and the US will have to wait till April for the launch.

Image source: http://adbelem.us/bmw-i8-black-interior.html

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