Shopping for some people is quite difficult. I’m sure those curvy women out there might be able to relate better.
Regular shopping is by itself pretty difficult for plus size women. Now can you imagine how much more difficult it would be to choose active wear and workout clothes?
It’s almost like a majority of the sports brands think that women over size 16 don’t need to exercise.
But it looks like all those difficult times are over for curvy women all over the world thanks to Nike. Because Nike just launched its first ever range of workout wear for plus size women.
That’s right. All you plus size ladies can heave a sigh of relief.
A spokesperson from the athletic wear giant explained, “Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she “does”, it’s who she “is”. The days where we have to add “female” before “athlete” are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape. “
Wow! If that is not inspiring enough, I don’t know what is! Especially in this world where plus size women as well as skinny women face a fair amount of body shaming, it is moves like these by well-known brands in the world, that show the tiny light for women of all body shapes and sizes to embrace their looks and follow their dreams.
By the way, if you thought creating plus size workout wear for women is just about as easy as creating bigger versions of the existing pieces, then you’re wrong.
The vice president of the women’s training apparel at Nike, Helen Boucher said that they don’t just produce proportionately bigger products as it won’t work due to the variations in weight distribution among different women.
Well, this is what happens when we combine brains with creativity!
Nike has listed influencers like Grace Victory and Danielle Vanier to lead the campaign and they are going to be shot by JKG photography.
The range is available in sizes XL to 3XL and is available in stores and online now.
Image source: http://www.vogue.co.th/fashion/article/Nike-Launches-Its-First-PlusSize-Line